Discussion on the impact of this year’s Giving Tuesday and its evolving place in philanthropy. Kat Rosqueta was able to weigh in on the discussion, mentioning that new research indicates that Giving Tuesday does bring in new money, rather than cannibalizing philanthropic dollars in the existing marketplace. Kat stated that, “[Giving Tuesday is] much more of a grassroots effort taking advantage of the way social media can spread ideas and connections from small donors,” regarding the impact of #GivingTuesday on the philanthropic sector as a whole.
Read more here and be sure to check for updated figures on the impact of 2015’s Giving Tuesday as more data is released.