Moms United runs an annual gift drive for mothers in correctional institutions to give their children, but instead of the typical toy drive, anyone who wants to help can send gifts directly to the prisons from an Amazon wish list. Kat Rosqueta, founding executive director of the Center for High Impact Philanthropy, discusses the uptick in organizations using the idea to meet their own needs.
“Unlike the well-intentioned, but misguided, collections that can happen after a natural disaster … wish lists are created by the nonprofit, so donors know they are fulfilling a nonprofit need,” said Katherina Rosqueta, executive director of The Center for High Impact Philanthropy at the University of Pennsylvania.