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"I'M NOT ROCKEFELLER": 33 HIGH NET WORTH PHILANTHROPISTS DISCUSS THEIR APPROACH TO GIVING
Kathleen Noonan, Katherina Rosqueta
September 2008
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“ The word ‘philanthropist’ still cracks me up because it sounds so hoity-toity... I’m not Rockefeller” – high net worth donor interviewed by Center
From September 2007 to April 2008, the Center for High Impact Philanthropy conducted a series of structured interviews to determine how high net worth individual philanthropists (defined by the Center as having the capacity to give $1 million per year) make decisions about giving. What we found were a set of diverse and evolving practices, a predominant reliance on peers for information, a narrow and negative view of evaluation (despite a strong desire to make a difference), and difficulty with exiting established relationships with nonprofits, perhaps because the transaction costs of “breaking up” seem too high. To our surprise, we also found that nearly a third of the study participants do not think of themselves as “philanthropists,” despite giving an average of nearly $1 million annually.
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