Special Report: Haiti Earthquake Provokes Wave of Text Donations (BusinessWeek)
January 14, 2010, 10:19PM EST
Text donations have hit prime time. In the aftermath of the devastating earthquake that hit Haiti on the evening of Jan. 12, Americans were texting their support big-time. In less than 48 hours, donations to the American Red Cross—made by texting HAITI to 90999—had reached $5 million, and donations were reported to be coming in at a rate of $200,000 per hour. That's more than 12 times the amount that donors had sent by text in the wake of Hurricane Katrina in 2005.
Each HAITI text provides $10 to the organization. The charge is added to the donor's phone bill.
Read the full story by Amy Feldman at BusinessWeek here. http://www.businessweek.com/investor/content/jan2010/pi20100114_236518.htm