Technology a Key to Fundraising Efforts (KCBS News Radio)

Thursday, 14 January 2010 5:22PM

SAN FRANCISCO (KCBS)  -- Texting and other online technology are emerging as an important philanthropic tool. This has been especially evident this week, as record setting donations made with the use of a cell phone are flooding in for Haitian relief.

The Mobile Giving Foundation helped pioneer fundraising using Short Message Service or texting in 2004.

And, since then, texting has garnered the Red Cross $190,000 in donations.

Read the full story and hear the audio on the KCBS website. You can also visit our podcast page for the audio clip: http://impactsp2.podbean.com/2010/01/15/helping-haiti-via-text-carol-mclaughlin-on-kcbs-radio/

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• Press/Media Materials
• High Impact Philanthropy Blog
• Penn Office of University Communications