Who We Serve

Our target: Individual donors and their advisors

In the U.S. alone, nearly $291 billion dollars comprise the U.S. philanthropic capital market. Individual donors represent the vast majority of that sum—73%, or $212 billion. Additionally, 71%, or $37.5 billion of all philanthropic giving from developed to developing countries comes from American donors. High net worth individual donors are also more likely to give a larger percentage of their incomes to nonprofits. 

Although we target this strategic group, our work has helped many others—non-high net worth individuals, institutional funders and policymakers—understand how their funds can make a greater difference in the lives of others.

We see ourselves as neutral brokers of information for individual philanthropists, philanthropic advisers, foundations and others interested in achieving the highest social impact they can with their philanthropic dollars.